Wednesday, March 15, 2017

The Paradigm Shift from Travel Agents to Online Booking Providers

The world is digitalizing and travelling industry is happily adopting the technologies in its work sphere.  Travelers and adventures are fetching more confidence with their online research and word of mouth experiences regarding booking, accommodation and things to-do while on a trip. Before the internet era hit the market, conventional travel agents used to sort travel bugs in your mind.

Are travel agents still in demand?
Of late in different countries, the travel market is exploring different perspectives due to digitalization. Once the demand of travel agents was high but now people are making their own statements with their own customized packages. The era of agents has not ended, however, they have moulded their ways with digitalization to keep the business profitable. They have embraced social media, SEO, reputation management and more to make their genre strong.


Internet is a boon for travelers and explorers. People are growing towards web services, hence are influencing different business streams to build their online existence to avoid obsoleteness and one among them is travel agencies. Online booking of accommodation and flights are quite cheap and easy. With enough information available on social media channels and respective websites, the emergence of visiting travel agency is diminishing.

Hence, to earn a notable profit, travel agencies are making their online presence strong by adopting different methods of internet marketing. To make their booking functionality and customized packages popular, blogs are published and news updates are provided on a regular basis. Social networking platforms can efficiently broaden your online presence marked with brand building and smooth communication with clients. 

How to use digital marketing packages for your business growth?
Owning a phenomenal website is well and good, but how will the seeker reach your website? Yes, seekers do Google it. The foremost condition in building a strong strategy is to uplift your organic ranking to get targeted visitors. Improve the website ranking regarding relevant keywords and key-phrases that will drive visitors. Professional adoption related to Search Engine Optimization, AdWords Campaigns, Social Media Marketing and Mobile Marketing can do wonders. The main agenda of these strategies is to attract more visitors and convert them to prospective clients. 


The paradigm shift shows that travel agents are not dead but have rather moved online as they know the power of Internet Marketing.

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